These trending five steps are essential to developing a solid content strategy:

1. Set Your Goal(s)

Reed recommended you start with an objective. “Starting with the end business goal helps keep you focused,” she said, “otherwise it can be easy to get distracted.” Without concentrating on business objectives, you could end up publishing content just for the sake of it.

2. Determine Your Target Audience

Get to know your target audience. You want to know where they spend their time online, what they spend their money on, and how you can solve their problems. Map out their journey from the discovery phase, to the consideration phase, to the point of purchase, to hopefully becoming a repeat customer. Develop content that attracts the audience for your business and or service.

3. Work the SEO Angle and Do Keyword Research

After you’ve determined your target audience, you have to carefully research the keywords relevant to your audience as these keywords will become the backbone of your content development. Many tools can help with keyword research like Google Keyword Planner. You can create content around these keywords that drives traffic and higher SEO rankings for your website and brand.

4. Analyze the Competition

Once you understand what your target audience and keywords are, it’s great idea to examine your competitors content along with the areas and keywords that they rank for. Look at what your competitors are doing, but more importantly, look at what they’re not doing,” Reed said. Study the topics, keywords and length of the content on their website or other distribution channels. If you find areas where your competitors have content that’s lacking, you can fill in the gaps and provide better value to your target market.

5. Choose Your Distribution Channels

Don’t let the endless amount of distribution channels overwhelm your teams. At She’s Trending, we believe that brands should choose a small handful of channels for content distribution, such as a blog and a YouTube channel, allowing the company to focus on distribution to the right people through the right channels.”

6. Develop an Editorial Calendar

Once you’ve chosen your distribution channels, “create an editorial calendar to iron out the nitty-gritty details of where and when this content will be made available,” Reed said. An editorial calendar will help you keep track of your content and ensure you’re publishing consistently.