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How to Create a Personalized Editorial Calendar

How to Create a Personalized Editorial Calendar

Getting organized is the first step to creating great content. Simplifying your life as an entrepreneur is the key to growing your business and personal plan. Not sure how to start, here are a few quick tips and tricks that will get you going in no time.

What type of content do you want to produce?
The first step to creating an editorial calendar is to determine the type of content that will attract your audience. Essentially, how are you going to tell your story or brand’s story? Easier than done, your content can include blog posts, articles, podcasts, e-learning courses, videos and so on. Personalization is key, so bouncing back ideas with friends and loved ones is a great way to kick-start your ideas into action.

Do you have a clear vision?
Organize your editorial calendar and process where it makes sense to you and your team. To keep cost low, you can use a Google Excel sheet to keep track of your content or you can use a free downloadable template from HubSpot.

What type of schedule will work for you?
Connecting with your audience is key. Find a balance that works for your business and personal life. If you don’t address a schedule that works, then you can ultimately compromise leads in the long run.

Before you get started ask yourself these quick questions. Take the time to develop a personalized approach and process that works for you! Need a little help? Check out our One on One Coaching services or email us at

Kia Bess is a digital marketing and branding consultant with over 10 years in the industry. Our goal at She's Trending is to empower women with knowledge in the digital space.

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